Good & Craft

The Good & Craft world is all about colourful patterns and the beauty of nature. Founder Danja Good is driven to craft beautiful, high-quality wallpapers and fabrics, that will be enjoyed for many years to come.

Danja is extremely passionate about biodiversity, flowers, and gardening. Observing nature in its details plays a very important role in these stunning patterns. They reflect the variety and beauty of our planet and are sustainably made. Danja believes in low-waste so almost all Good & Craft products made to order - just for you.

Good & Craft aim to preserve crafts and design individuality, and therefore all designs are printed in England. During the industrial revolution, England became a leader in the world's wallpaper industry and Lancashire still holds its strong heritage in wallpaper printing today. This is where Good & Craft wallpapers are proudly manufactured.