The fact that the Dutch word ‘lef’ is derived from the Hebrew word for heart and their studio is located in the heart of amsterdam was not the only reason why brothers Arno and Dennis Ruijzenaars and designer Erwin Termaat named their brand LEFF amsterdam. More important to them was that the Dutch meaning of this word stands for doing something that others don’t dare to do, like pushing boundaries and going against the grain. Because who in the world would start making clocks these days, while time is all around us? LEFF amsterdam are not artists, but spend their lives in the pursuit of functional beauty.In the tradition of dutch design, they believe that concept is king. Arno: “Well, we would. Because we think clocks are amazing products; they are technical instruments and can be art pieces at the same time. But most of all, because nobody really needs a clock. This challenges us even more to create something beautiful that everyone wants to have. LEFF amsterdam’s products are available in the finest stores and museum shops worldwide, such as the Stedelijk Museum Amsterdam, the Museum of Contemporary Art in Sydney, Selfridges and Paul Smith in London, Le Bon Marché in Paris, Design Republic in Shanghai and La Rinascente in Milan.Read More >>
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