Pantone have just announced that their colour of the year for 2017 is a zingy shade of green called Greenery, or PANTONE 15-0343 to be precise!
I looks vaguely familiar to us, it's not totally dissimilar to our very own ‘Lime Lace’ green! We’ve always been trendsetters!
It’s nice to see them keeping it simple this year after throwing us all in 2015 by picking two colours, pale blue Serenity and dusky pink Rose Quartz as their colours of the year for 2016!
This is what Pantone have to say about Greenery….
”A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.
Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.
Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally.
A constant on the periphery, Greenery is now being pulled to the forefront - it is an omnipresent hue around the world. A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.”
For us, this shade brings health & wellbeing to mind. The colour of avocado, leafy greens, limes and superfood smoothies! It makes us think of good weather and the great outdoors, about getting out and being energetic!
What do you think? Have Pantone picked a winner?